With direct access to the A6 and A14 giving easy access to Birmingham, Leicester and Northampton a distribution centre could make sense. Looking at the Kettering planning site I see they have already given the OK for small scale residential developments south of the A14 J3 at Manor Farm and they have recently approved a large development to the North of Rothwell. My guess would be either housing development or a distribution centre. The area around junction 3 has excellent connections to the A6 and A14 and is not classed as a conservation area or SSI as far as I can tell. I doubt it has anything to do with services as there are already services nearby eastbound and westbound on the A14 in Kettering. My first thought was protecting it for eventual use for services, but really I haven't a clue. Would it really be big enough for a business park?
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The second link I see to an article from a year ago when the purchase was made (June 2016 rather than 2017), plus I don't know why a local council would be affected by national government election purdah. This article was first published on thenextweb.Jackal wrote:The cageyness may be due to purdah. And sometimes, you may even get whitelisted for your cool-factor. Unfortunately, there also doesn’t seem to be an easy answer to help publishers deal with the rising challenge of ad blockers.īut there are ways around without compromising the integrity of your site.
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Don’t fear an ad-pocalypseĭespite the many articles claiming ad-pocalypse, the online publishing world isn’t experiencing a code blue situation. Google, Amazon, and Microsoft have all paid AdBlock Plus to not block ads on their sites. While it sounds a bit like robbing Peter to pay Paul, some publishers are actually paying ad blockers to whitelist them. Using a customized version of TNW’s ad platform – Canvas – Netflix was able to create ads that complimented their vision and goal.įor this campaign, we specifically highlighted the show Black Mirror – which focuses on the side effects of modern technology on humanity – by featuring a clever but slightly alarming message: “Hello ad blocker user. When Netflix wanted a way to reach the tech-savvy elite and inaccessible, they worked with MullenLowe Mediahub and The Next Web (yep, the very one you’re reading…) to hardcode messages directly into the blog. If you’re not winning over people with kindness, perhaps it’s time to play hard ball and not let people check out content while they have an ad blocker enabled. Earlier this year, the Wall Street Journal tested 24 hour guest passes and expanded social link-sharing. The emergence of the pay-per-month business model means consumers can have ad-free content on their own terms.īut don’t just take our word for it – in 2013 the New York Times reported that they made more money from their subscribers than their advertisers.Īnd while it may be scary to jump headfirst into a premium paywall, you could offer multiple subscription ‘levels’ and ‘durations’. And it’s a great money-making technique alternative to ads.įor one, consumers have grown accustomed to subscription models thanks to businesses like Netflix and Spotify. Using subscriptions to monetize your site can be extremely profitable. But in this day and age of consumer-based content, advertisers need to create ads that gives value to readers. Say what you want about native ads and the somewhat blurred lines between journalistic integrity and reader betrayal, native advertising works. This in and of itself makes it more difficult for ad blockers to differentiate between content. Native ads are also often built into the web page’s fabric, it is a different technical challenge than normal blocking. Why? Because by pure definition, native ads are supposed to blend in with the content around it – masquerading as content ambiguously. Native ads workĪsk five industry experts for the definition of ‘native ad’ and you’re likely to receive five different answers. If a visitor blocks your ads, it may be a sign you should get more creative with your revenue sources. Millennials – an advertiser’s demographic du jour – appear to be more likely to use ad blockers than any other statistic.Īccording to a recent study, two out of three US millennials use an ad blocker on either desktop or mobile devices. And now that group runs the gamut of internet savvy users – at TNW, we call this Generation T. But those people were considered a fringe group. People have been installing these extensions for years. First and foremost, when an ad blocker blocks ads, publishers earn no ad revenue.īut ad blocking isn’t anything new.
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